DSPs allow inventory buyers to manage accounts on numerous ad exchanges, allowing them to bid across multiple exchanges. Here are the main factors that advertisers should consider when choosing a DSP: - Other important advantages of DSPs for advertisers include expanding their geographical reach and advanced options such as frequency https://a-b-tests56317.wikigdia.com/6415989/rtb_real_time_bidding_can_be_spaß_für_jedermann