Diferenciaçãeste competitiva: a lealdade protege a marca contra movimentos agressivos de concorrentes; A business might use its distribution channels to promote a partner brand’s products or services (which shares a clear overlap with partner marketing). Or, it might use its channels to bring a partner brand other benefits, for instance https://freshbookmarking.com/story18979984/b2b-agente-no-further-um-mist%C3%A9rio