Across multiple settings, screens are used in different ways. While hardware often looks identical, application depends on context. This variation is not accidental. Audience behaviour, physical layout, and daily routines all influence how digital signage is perceived. Planning for setting-specific behaviour supports better design decisions. when content reflects real use. https://andreweverydaynotes.blogunteer.com/38394707/understanding-the-shift-from-print-to-digital